Some Key Publics/Stakeholders for BP (British Petroleum)

The key publics that BP should take into account be as follows:

        environmental Groups

        Consumers

        Investors

        Media

        Government/Regulatory Authorities

The diagram below (Figure 1.1) is a facsimile of some of the multifaceted relationships between BP and its publics/stakeholders. It is clear that the as clear upment of communicating channel used to reach key publics is somewhat diverse.

Whilst consumers and investors are perhaps most likely to be the elemental focus, these dickens groups are highly influenced by surrounding interrelated groups and channels and generally rely on these sources (not the company) for accurate information. Environmental and early(a) similar lobbying groups are always a concern for cover companies such as BP. It was in fact a confederacy of such groups and media coverage that led BP to withdraw financial second from Arctic Power: a proposed oil drilling run across in Alaska - a region in which oil projects pull up stakes always be shadowed by the ghost of the Exxon Valdez. Chappell (BP Spokesman) cited in Gerth said of the situation Were leaving this to the Ameri hatful public to sort out.

BP would perhaps become benefited from having a more primary two-way communication channel with environmental groups such as Greenpeace and the WWF. They would then be able to preempt any invidious circumstances and can structure their PR efforts accordingly.



In contrast, they can use the media to maximise any good relations with environmental bodies. The benefit of this can be seen in the 1995 situation with Shells antiquated Brent equip storage platform which Greenpeace successfully campaigned to have dismantled instead of sunk (after much debate and material protest) (http://www.uyseg.org/risked/pages/spar/spar_index.htm). Veer (cited in Einsiedel 2002, p. 11) stated:

Initially, Brent Spar for example, was a classic example of what I term the old- forge DAD approach to decision-making - Decide, Announce, Defend. Genuine dialogue however, requires...

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